Acura MDX - Make Someone Happy
Category: commercial
Summary: Make just one someone happy - The driver of an Acura MDX smiles as he winds down some roads.
Video:
Music in the commercial
Song: Make Someone Happy by Jimmy Durante
Lyrics used in the commercial
It's so important to make someone happy
Make just one someone happy
Make just one heart the heart you sing to
Make just one someone happy
And you will be happy too
Description
The ad uses a lot of overhead birds eye views to show all the curved roads the Acura driver is taking, which all resemble a smile. The scenic locations driven in the MDX SUV: a desert, a dam, a suburban street, an offramp, a bridge, and a mountainous road. In the end, we see the driver smiling too.
Credits
- Production Company: HSI
- Creative Director / Art Director: Mark Erwin
- Creative Director / Copywriter: Pat Mendelson
- Director: Gerard De Thame
- Director of Photography: Mick Coulter
- Agency Producer: Carolyn Casey
- Editor: Michael Heldman
- Editing Company: Spot Welders
- Special Effects / VFX: Mac Guff
Cast
- James Spader ... Voiceover
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